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SME Capital funds acquisition of Youd Andrews Ltd by PCA Law Ltd

SME Capital is delighted to support PCA Law Ltd with their acquisition of Youd Andrews Ltd.

Youd Andrews Ltd is a specialist training consultancy with a 30-year track record of helping its global clients’ customer-facing personnel sell more effectively to C-Suite and senior executives through experiential learning. Their proposition is underpinned by a global network of ‘CXO’s, a proprietary coaching framework and their capability to deliver both virtually and in-person. They deliver their Business Simulator in 7 languages to major Corporates worldwide.

The acquirer, PCA Law Ltd, was founded by Joe Fredericks & Charlie Swan to provide a range of experiential learning solutions to help learners at all levels build their confidence and capabilities around Leadership Development, Culture and Organisational Change, Team Development, Professional Development, Performance Management and Business Development. Clients include over 150 global corporate brands and over 100 leading international law firms.

The acquisition by PCA Law will enable Youd Andrews to go to the next level in terms of scale and growth, providing exciting cross-selling opportunities into the clients of both companies, whilst developing new propositions based on their joint capabilities. It is part of PCA’s exciting wider strategic vision to create a House of Brands of best-in-class experiential learning providers under one umbrella.


Stuart Watson, Regional Director North at SME Capital said, “The management team at PCA Law have established an original & successful training model that provides both ‘Face2Face’ & virtual training.  Youd Andrews has also developed a strong reputation in senior Corporate Executive training. The businesses are complimentary & the acquisition will broaden both the range of services & target audience. Management impressed us with their sector expertise & the commercial rationale of this acquisition which broadens their product range & market position.”

Joe Fredericks, Founder, PCA Law Ltd said “We’ve listened to our clients’ feedback that they need best-in-class experiential learning solutions across the business. With the rise of C-Suite involvement in the sales process, clients have told us this is especially needed when it comes to helping their people sell more effectively at C-Suite level. Youd Andrews has a 30-year track record of doing just this.”

Charlie Swan, Founder, PCA Law Ltd added “Our clients are pursuing ambitious growth strategies and need genuine sales capability within their organisations to maximise sales opportunities and drive revenue. Youd Andrews’ expertise building these high-stakes capabilities is a fantastic addition to the PCA family and we’re looking forward to our exciting future together.”

SME Capital have agreed a bespoke 5-year funding structure including a 6 month Capital Repayment Holiday & 25% lump sum bullet to allow time for the PCA Law team to digest the acquisition & ease cashflow in the early months.’

Emma Jones of corporate finance specialists, Begbies Traynor Group, who facilitated the introduction and acted on behalf of PCA Law, said “We are delighted to have worked with Joe and Charlie to secure this acquisition. The two businesses are a great fit and we are all confident that they will be well supported by SME Capital.”

Jamie Lloyd from Nexus Solicitors provided the legal advice on the transaction and commented: “it was a pleasure to work with Joe, Charlie and their team at The Experiential Learning Group in their acquisition of Youd Andrews.  They are a young, exciting business with great aspirations and a work ethic to match. This acquisition positions them strongly to take the next step in what I’m sure will be an extremely successful future and we wish them all the best in their endeavours.”


If you would like to discuss acquisition financing in more detail or our wider funding capabilities do get in touch.


About SME Capital

SME Capital was founded to support the growing number of SMEs who face difficulty or frustration in accessing capital through traditional methods. We understand the importance of real and trusted relationships in the SME lending market and have dedicated Regional Directors based across the UK. By combining traditional lending expertise with the latest in data analytics, we are supporting established UK SMEs with their long-term objectives and business ambitions.

August 2022

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